ADAM STEEL

Adam’s passion for agriculture started when he was young as he worked on a cotton farm and sheep station near Narrabri in North West NSW. He has lived in rural Northern NSW for the past 15 years and observing the carve up of larger lots of land, Adam’s concern about how to feed a growing population with less land captured his curiosity. Inspired by lessons learned living in the country and from both his grandfathers, Adam was looking for better ways to produce food. Having gained knowledge about the inputs, labour costs, pesticides and weather risks associated with broad acre farming he was keen to explore alternative production methods.

Adam founded Green Camel in 2010 with the objective to disrupt conventional growing methods. Adam brings skills from his entrepreneurial background in property development and marketing to help carry out the vision of the company. Adam has successfully led several companies with teams ranging from 3 people to 150 and worked with corporates such as Shell, Volvo and Australia Venture Capital.